You already wrote a rule about the parents.
It buys you 24 hours of quiet. It can't change who shows up Saturday. This is what does — in every family's hands, the week they register.
Two-time Gold Medalist & 2026 Silver — Global Book Awards.
You already know who the lever is.
Your club has a 24-hour rule. You wrote it about the adults — because you already know the adults are the lever. Nobody wrote that rule about the kids.
A rule contains. It doesn't change.
The rule works — as containment. It stops the parking-lot confrontation. Then the whistle blows, the rule expires, and the parent is exactly who he was before it. Next week the sideline's just as hot. The referee still files the report. The coach still absorbs it.
The rule was easy. Changing him never was — until now.
A rule is the cheapest thing a club can do, which is why every club has one. What no club has is the next step: a program that actually changes how a parent shows up — handed to every family, the week they register.
Three countries looked at the same problem and reached for the same lever — regulate the adults.
- 1 USA delayed the parent (the 24-hour rule).
- 2 England muted him (Silent Support Weekend).
- 3 Norway removed the scoreboard.
Every one of them regulated the adult. Not one of them changed him. The club that takes the next step — and actually educates him — is the one with calmer sidelines by season's end.
What every family gets
Every family in your program gets access to read.dobbmayo.com — a private parent publication, handed to them with your registration packet. Not a one-time PDF. A living site they log into all season.
On it, from day one:
- ✓ The conduct shelf, ready to use — the 24-Hour Rule Kit, the Sneaky Five Self-Audit, the One-Sentence Job Description: the tools that change how a parent shows up.
- ✓ Something new every week — scripts for what to say after a hard loss, routines for the 90 minutes between games, worksheets, and Ask Dobb, a monthly Q&A.
- ✓ It keeps growing — the library compounds all season, so the value doesn't end at signup.
See it for yourself — free for a month.
Take a free month inside the publication — the exact thing your families would get. Read deep, get the weekly posts, and decide from the inside.
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One license. Every family. The week they register.
An annual club license to read.dobbmayo.com — the parent program your club can actually hand out.
Tier 1 — Club License
Club-wide access to read.dobbmayo.com for every family — the parent publication (see What every family gets above), delivered through your registration packet.
Tier 2 — Club License + Parent Library
Everything in Tier 1, plus Behind Every Great Student-Athlete for every family — the full parent playbook, not just the conduct shelf.
Tier 3 — Club License + Full Program
Everything in Tier 2, plus the Student-Athlete Series — Mental Toughness and Overcoming Anxiety and Leadership — for your athletes, available as bulk-print welcome kits shipped direct.
What clubs actually pay
| Families | Annual | ≈ per family |
|---|---|---|
| 150 | $495 | $3.30 |
| 300 | $855 | $2.85 |
| 500 | $1,395 | $2.67 |
| 800 | $1,959 | $2.45 |
| 1,200 | $2,791 | $2.33 |
Per-family cost drops as your program grows — every quote built to your budget.
"As a coach and a parent, I know how important — and sometimes challenging — it is to find the right balance between our desire to support our athletes and giving them the space to grow. Dobb discusses this in a way that helps all of us reflect, learn, and better support the athletes we care about."
"As a former collegiate athlete, parent of a college athlete, and retired teacher and coach, I could’ve used this book in all phases of my life. Mental Toughness for Student Athletes is surprisingly easy to read, and it's written in such a way that you can focus on one particular chapter as opposed to reading it cover to cover although I highly recommend reading it in its entirety. The Champion's Corner provides a quick overview of the chapter with easy to use strategies, which are well referenced. Anyone wanting to dig deeper into a particular strategy has the resources at their fingertips."
Researched, not recycled — Every claim in this program is anchored to a primary source — no repeated statistics nobody can find the study for. The person writing this is the one who read the studies.
You already believe adult behavior is the lever. You wrote the rule to prove it. Give every family the thing a rule can't — starting whenever your next registration opens.
Request a Program Quote in 60 Seconds. No calls. No pitches. Just a simple, tailored quote for your program.
Everything on this page, on one sheet you can forward to your board or your parent committee.